Notes From The Foundry
Photographs by Gregory Halpern, Darin Mickey, Corine Vermuelen, Andrew Borowiec, David La Spina, Suzanna Zak, Daniel Shea, Susan Lipper, Andrew Moore, John Lehr, Nicholas Gottlund, Jacob Koestler, Ross Mantle, Zoe Strauss, Sean Stewart, and Todd Hido
Edited by Melissa Catanese & Ed Panar
Spaces Corners, 2013
Available for $22
Organized by Max Marshall and Paul Paper
Friday, August 2nd from 8-11pm
Signal, 260 Johnson Avenue, Brooklyn, NY
Reflecting the post-curatorial modes of online image distribution, Max Marshall and Paul Paper have each selected and randomly paired two groups of 100 photographers. Each artist then selects an image from the other’s portfolio, to be exhibited in tandem. 200 images, curated by 200 photographers.
Bryan Schutmaat + Shane Lavalette
The complete list of artists includes Aaron Hegert, Adam Ekberg, Adam Golfer, Adam Schreiber, Agnes Thor, Agota Lukyte, Albrecht Tuebke, Alex Webb, Alexander Binder, Alexis Vasilikos, Amy Lombard, Andrea P Nguyen, Andreas Banderas, Andreas Ervik, Andreas Schimanski, Andrew Lyman, Andrew Miksys, Ann Woo, Anna Krachey, Anna Paola Guerra, Anthony Smith, Antje Peters, Athena Torri, Audrey Corregan, Aurelien Arbet & Jeremie Egry, Barry Stone, Bea De Giacomo, Bea Fremderman, Benjamin Schmuck, Berry Patten, Billy Buck, Bobby Doherty, Bobby Scheidemann, Brea Souders, Brendan Baker, Brian Ulrich, Bridget Collins, Bruno Zhu, Bryan Dooley, Bryan Kreuger, Bryan Schutmaat, Campbell Sibthorpe, Carlos Lara, Carson Fisk-Vittori, Carson Sanders, Casey Wilson, Charles Negre, Charlie Engman, Christian Patterson, Christopher Schreck, Curran Hatleberg, Dan Schmahl, Dana Lixenberg, Daniel Evans, Daniel Everett, Daniel Gordon, Daniel Kukla, Daniel Shea, Darin Mickey, David Brandon Geeting, David Schoerner, David Zilber, Delaney Allen, Diana Scherer, Ed Panar, Elizabeth Chiles, Elspeth Diederix, Emiliano Granado, Enrico Smerilli, Eric Helgas, Erik Mowinkel, Erin Desmond, Erin O’Keefe, Ernest Protasiewicz, Espen Gleditsch, Estelle Hanania, Eva O’Leary, Evan Whale, Evelyn Dragan, Facundo Pires, Fanny Schlichter, Flemming Ove Bech, FranÃ§ois Coquerel, Freddy Griffiths, Glen Erler, Go Itami, Grant Cornett, Grant Willing, Harry Griffin, Heather Cleary, Ignacio Navas, Ingo Mittelstaedt, Inka LindergÃ¥rd & Niclas HolmstrÃ¶m, Jake Kenny, James Jackman, Jason Fulford, Jason Lazarus, Jason Lukas, Jason Nocito, Jason Reed, Jennilee Marigomen, Jeremias Paul, Jeremy Liebman, Jessica Hans, Jessica Williams, Jimmy Limit, Jinjoo Hwang, JJ Berg, Joe Leavenworth, Joel Tettamanti, Johan Rosenmunthe, John Opera, Jon Stanley Austin, Jonas Lozoraitis, Jonas Marguet, Jordan Tate, Joss McKinley, Jr-Shin Luo, Juan Pablo Garza, Julian Faulhaber, Jure Kastelic, Kalle Sanner, Kerry Skarbakka, Kevin Tadge, Klara Kallstrom, Kyle Laidig, Laurie Kang, Lisa Fairstein, Lonneke Van Der Palen, Luke Norman & Nik Adam, Mac Katter, Maciek Pozoga, Marina Richter, Mark Steinmetz, Maryanne Casasanta, Mate Moro, Matthew Brandt, Matthew Leifheit, Matthieu Lavanchy, Maurice van Es, Maury Gortemiller, Max Marshall, Max Zerrahn, Maxime Guyon, McNair Evans, Mette Sinke, Michael Marcelle, Michael Vahrenwald, Michelle Arcila, Mike Osborne, Miranda Lehman, Mirka Laura Severa, Nicholas Gottlund, Nico Krijno, Nicolas Poillot, Ozant Kamaci, Paul Herbst, Paul Paper, Pauline Magnenat, Pedro Ramos, Peter Happel Christian, Peter Sutherland, Peter Watkins, Philippe Jarrigeon, Ralf Brueck, Robertas Narkus, Roxana Azar, Sam Harris, Sam Logan, Santa Katkute, Sara Cwynar, Sarah Duncan, Sarah Palmer, Sasa Stucin, Sasha Kurmaz, Scott Klang, Sean Stewart, Shane Henken, Shane Lavalette, Stuart Bailes, Suzanna Zak, Sylvain-Emmanuel P, Taylor Curry, Thobias Faldt, Thomas Albdorf, Thomas Hauser, Thomas Humery, Thomas Prior, Tim Davis, Tim Johannis, Tim Pyle, Tine Bek, Todd Fisher, Tom Lovelace, Tommy Kha, Trey Wright, Ugne Straigyte, Will Adler, Winslow Laroche, Wyne Veen, Ye Rin Mok, and Zach Nader.
See more pairings via Booooooom.com
The world of art, from painting and sculpture to music, photography and more, has long had an uncomfortable relationship with the world of commerce. On one hand, artists need the freedom to express themselves without being caged-in by economic concerns, or their work will suffer. On the other hand, these same artists are like “normal” human beings and have basic needs which include food, clothing and shelter. This means that artists, if their artwork is to be a career rather than a mere avocation, need to be able to sell enough of their work to survive in a tough business world. This places art in an awkward position of commercial competition, one in which established creators have a great commercial advantage over “undiscovered” talents.
For emerging virtuosos, this is where Saatchi Online comes into play. The Saatchi Online motto, “Discover Art. Get Discovered.”, aptly describes the nature of the business. The platform was launched in 2006 as an adjunct to the famous Saatchi Art Gallery in London, and the stated purpose of the online enterprise is to advance the vision of collector Charles Saatchi and to match collectors, interior designers and companies with “emerging artists” in a variety of media, including photography.
An example of how the Saatchi Online model works can be seen in its photography category where, for instance, interior designers are able to grace planned surroundings with artistic photography, and they can do it even though they have to think in terms of budget constraints. They can buy original work and prints at a reasonable price. Photographers, for a 30% commission, are able to generate sales and recognition of their work. The general public gains through access to artwork that might not otherwise be available. Saatchi stands to build its name, and bottom line, through the work it represents and the creative reputations it helps to build
Under the leadership of Rebeka Wilson, who curates the online collection and is a director of the Saatchi Gallery, Saatchi Online realizes its business plan by establishing new work in the marketplace and claiming an increased market share over e-commerce competitors like Amazon, Paddle8 and Artsy. Saatchi Online bolsters its retail concept with many eye-catching features, including blogs, showcases, expert commentary and advice on buying, selling and displaying art, and the company even sponsors competitions designed to create an exciting realm of possibilities for buyer and seller alike. Winners in different categories of these “showdowns” may receive cash awards and/or have their work placed on display in the prestigious London Saatchi Gallery.
Critics of Saatchi Online, Paddle8 and others in the e-commerce field complain that companies tend to promote a lot of inferior work in their attempts to achieve notoriety, and this can lead to better production getting lost in a crowd of lesser work. The profit motive has always been a two-edged sword, but overall, the general approach appears to have enough merit and proven results to appeal to a wide enough base to make the effort worthwhile. Even critics agree that the exposure for new talent has tangible value. E-commerce, in general, is likely to be a major economic player for the foreseeable future, and it will be a necessary component for artistic as well as commercial success.
— Saatchi Online