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Ari Versluis and Ellie Uyttenbroek: Exactitudes

imageexactitudes.org (detail) © Ari Versluis and Ellie Uyttenbroek / Exactitudes While I’m at it… I give you Exactitudes. As described on SHIFT,

Exactitudes started back in 1994 when photographer, Ari Versluis and stylist, Ellie Uyttenbroek came up with a campaign for KPN (Dutch Telecom) which was based around telephone cards with images of youth culture. At the time Rotterdam was the capital of a big working class youth culture called Gabber. Ari described them as, ‘technomates in Italian candy-coloured shellsuits. Bold, clean terror. Addicts to hardcore music, 180 bpm in XTC.’ They took pictures of a few gabbers but quickly found they were indistinguishable because they all looked alike! By infiltrating the scene, they were then able to take hundreds of seemingly identical photographers and an idea was born.
More info about the project can be found here. And if you like what you see, check out the book.