Fjord Update, Interview on VYM

Untitled, 2007 (featured in Fjord) © Miranda Lehman Those of you following along with the developments of Fjord (previously mentioned here) may be interested in reading this interview with the founders Grant Willing and Alana Celii on Very Young Millionare, Brad Troemel’s blog. Grant writes about the project,

The initial aim of Fjord was and still is to create a book in order to appeal to viewers who might not partake in the debauchery known as Flickr. At the same time, though, we created this web gallery to appeal to viewers like you, me, and all others who enjoy using the internet as a tool. The intent of the project is to address one specific vein of where a lot of great, new work is coming from- and then to bring this sect of photographers into another light. Concluding in a creation of a new breadth in which more than the same people will be able to enjoy this great work. From here we are still working on the book deal. We are going to also push other forms of employment of the work- shows, promotional materials, and t-shirts. Ultimately, the goal and end result of Fjord as an entity is to create a sense of unity within the circle – and to be something where others can look for inspiration.